BarFly Media’s LED holographic display units are designed to help brands stand out in a crowded market BarFly Media is disrupting the traditional On/Off-premise Point of Display with their sustainable, digital LED holographic display units. These units provide brands with an adaptive, dynamic, and efficient way to engage with consumers and stand out in a crowded market while replacing the disposable alternative.
BarFly Media’s digital AdTech platform presents a state-of-the-art 3D point-of-sale technology platform to be used by both brands and retailers. This gives their partners ownership of the consumer conversation, enabling them to engage with their consumers at the right place and time and with the right content.
Disrupting traditional point-of-sale marketing efforts with digital holographic LED units BarFly Media is a small, sustainable business with a purpose. The brand seeks to disrupt the traditional paper point-of-display marketing industry with its digital holographic LED units.
They achieve this with their digital AdTech platform. This software creates dynamic, 3D content that:
Enables brands to showcase their products with the right content, in the right space, and at the right time Delivers innovative, impactful, and mesmerizing content to end consumers Utilizing digital marketing strategies that cut down waste and resource use As a digital company, BarFly Media produces little waste. Further, they intentionally use digital marketing strategies to cut down on paper use, a practice that they even extend to their partners.
In addition, BarFly Media’s high-impact digital hologram units are 450% more efficient than one 75-watt bulb. This efficiency is measured using smart switches connected to each hologram device. These smart switches report the consumption of each unit.
Beyond the sustainability of their products, Barfly Media also concentrates on sustainability in their day-to-day operations. For instance, Barfly Media and their distributor partners are a remote company, meaning employees don’t have to commute daily, reducing business scope 3 emissions – greenhouse gas emissions (GHGs) emitted across an organization’s value chain.
Here are some of the highlights of the sustainability program Barfly Media built with the Green Business Benchmark° software:
Paperless advertising Replacing more energy-intensive LED signs Becoming a completely remote company Working with remote distributor companies Improved customer experience This demonstrated commitment to sustainability initiatives helped them achieve Green Business Benchmark° Platinum Certification, our highest certification status.
A digital marketing solution in a world that pursues sustainability “We are a start-up and a sustainable business, driven by a purpose to help eliminate the waste of natural resources and help businesses in an innovative way by leveraging marketing technology in order to drive sales at the point of purchase and create the ‘WOW’ factor. As corporations across the globe get serious with sustainability agendas, and they request stakeholders and suppliers to adhere, AdTech partners like Barfly Media and others should become key partners – Tony Vidal , founding partner of Barfly Media
